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Heineken N.V. is a premier Dutch multinational brewing company founded in 1864 in Amsterdam, renowned for its flagship Heineken® green-bottled pale lager. As the world's second-largest brewer and Europe's top producer, it operates over 165 breweries in 70+ countries. The brand is known for its 28-day brewing process using special 'A-yeast'.
Key aspects of Heineken include:
Flagship Brand & Products: Heineken®, Heineken 0.0 (non-alcoholic), and Heineken Silver.
Extensive Portfolio: The company owns over 348 international, local, and specialty brands, including Amstel, Tiger, Desperados, Dos Equis, and Strongbow.
Global Reach & Impact: With nearly 90,000 employees, the company generates over €29 billion in revenue (2024), operating globally and deeply rooted in local markets.
Sponsorships & Marketing: Long-term partnerships include the UEFA Champions League, Formula 1, and the James Bond franchise.
Sustainability & Strategy: The "EverGreen" strategy drives growth, while "Brew a Better World" focuses on environmental and social sustainability, including water efficiency and reducing alcohol-related harm.
The company is publicly traded on Euronext Amsterdam.
